The NBA and Cosm will continue to work together to deliver select NBA League Pass games in “Shared Reality”, a new type of immersive experience, driven by Cosm’s CX System, that seamlessly bridges the virtual and physical worlds.
The NBA and Cosm will continue to work together to deliver select NBA League Pass games in “Shared Reality”, a new type of immersive experience, driven by Cosm’s CX System, that seamlessly bridges the virtual and physical worlds.
As part of the multi-year partnership, Cosm will produce and present live, immersive 8K NBA games on a giant LED-dome within the experiential entertainment venues in LA and Dallas, with plans to expand to additional locations in key markets.
The NBA is the first professional sports league to partner with Cosm and will be a key pillar in Cosm’s venue programming.
Both the NBA and Cosm are at the forefront of innovation. This transformational deal creates an entirely new experience, driven by industry-leading technology, that offers a new and exciting way to bring fans together in person and closer to the game.
